A Super Bowl commercial funded by Jewish billionaire and New England Patriots owner Robert Kraft has sparked controversy even before its broadcast. The thirty-second spot, costing fifteen million dollars, depicts a Jewish high school student facing antisemitic bullying, with another student intervening and promoting Kraft's anti-hate initiative symbolized by a blue square. The ad aims to raise awareness about the prevalence of antisemitism and encourages viewers to take a stand against hate by sharing the blue square on social media. While Kraft asserts the campaign is intended to combat the normalization of hate among young people, the commercial has ignited criticism online, with some accusing it of misrepresenting issues and exploiting Black History Month for its message.